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CLAY KOENIG
2588 106th Street Eau Claire WI, 54703 • Phone: 715-726-1768 • Cell: 715-215-0602 Email: claykoenig@yahoo.com
CAREER OBJECTIVE
Local Sales Manager, General Sales Manager, or General Manager VP position
 
PROFILE
Marketing and sales professional with over 12 years experience in the broadcast industry. Background includes management of local and regional accounts, generating marketing promotions and packages, training sales staff and preparing their sell-ups resulting in a 63% increase in current company’s gross revenues over the last four years.
 
PROFESSIONAL EXPERIENCE
WLAX-TV / WEUX-TV, Eau Claire, Wisconsin
Director of Sales
Promoted from Local Sales Manager within 6 months. Manages all aspects of sales operations including training of staff, and development of marketing packages and promotions
2000 - present
  • Increased station gross revenue from $2.6 million to $4.122 million in just four years
  • Prepares budget for local and regional accounts
  • Conducts sales calls
  • Oversees inventory management
  • Provides inputs in station promotion, production, and programming
WZTV-TV in Nashville, Tennessee
Senior Account Executive
Created marketing packages for clients.
 1999 - 2000
  • Increased Coca-Cola account billing from $186,000 to $860,000
  • Managed a TV advertising campaign amounting to over $460,000 in billings in the first year
WKRN-TV in Nashville, Tennessee
Account Executive
Promote new local direct business on the air and increase revenues of agency accounts.
1997 - 1999
KMID-TV in Midland, Texas
Senior Account Executive
Managed local accounts and train sales staff.

 1995 - 1997
  • Trained salespeople at KCPM-TV in Chico, California
WGEM-TV 5. in Quincy, Illinois
Account Executive
Handled local accounts

 1993 - 1995
  • Generated over a quarter million dollars of from new local direct business within 2 ½ years
 
EDUCATION
Western Illinois University of Macomb, Illinois
Bachelor of Arts
 1992
Highland Community College in Freeport, Illinois
Associates of Science
 1990
 
PROFESSIONAL EXPERIENCE
Wisconsin Broadcasters Association
Chamber of Commerce, Chippewa Falls, Wisconsin
Chamber of Commerce Eau Claire, Wisconsin.
Chippewa Valley Homes Commission.